April 19, 2024

Newly Fashioned Entity to Undertake Celestial as its Rebranding

MSM Company Worldwide Restricted (“MSM” or the “Firm”) is delighted to unveil the completion of the acquisition by its wholly-owned subsidiary, Riva Expertise and Leisure Restricted (RTE), of all excellent securities in Galaxy Racer Holdings Restricted (GXR), a formidable participant in eSports, content material creation, music, and sports activities (the “Transaction”).

This strategic union marks a pivotal step for each corporations as they search to mix their strengths and assets to drive the success of Celestial, a newly included holding firm with an bold initiative aimed toward establishing a dominant media and sports activities conglomerate, initially targeted on the MENA area and Indian sub-continent.

Based by Paul Roy in 2019, GXR has emerged as a cross-media enterprise, boasting a robust presence throughout North America, MENA, Southeast Asia, South Asia, and Europe. Notably, GXR lately unveiled a groundbreaking three way partnership with LaLiga, set to revolutionize the sports activities media rights trade throughout the MENA area and Indian sub-continent.

Beneath the phrases of the Transaction, RTE will purchase the remaining securities of GXR that it doesn’t already personal, consolidating their experience and assets to unlock untapped synergies, enhance gross sales, and improve viewers engagement, with a selected emphasis on the burgeoning younger shopper market within the MENA area and Indian sub-continent, Gulfnews.com says.

To gas additional progress and growth, the newly enlarged MSM/RTE group of corporations plans to provoke a considerable fundraising spherical to draw international buyers who acknowledge the immense potential throughout the gaming, sports activities and creator economic system sectors. Whereas MSM actively contemplates a possible itemizing on a acknowledged securities alternate, you will need to notice that this intention stays topic to varied exterior elements past the Firm’s management.

Antoine Massad, MSM Chairman, highlights the importance of this merger, stating, “This transaction marks a momentous milestone in our journey. Collectively, we’re constructing a closed-loop ecosystem that encompasses gaming, IP, shopper product growth, licensing, sports activities collectibles, sports activities content material and distribution, eSports, and the creator economic system. This strategic transfer completely aligns with our Celestial funding technique, positioning ourselves to capitalize on the outstanding progress projected in gaming and eSports throughout the MENA area and Indian sub-continent. We’re excited to faucet into the immense potential of those areas and actively contribute to their thriving gaming trade.”

Paul Roy, Founder and CEO of GXR and Founder, Managing Director and CEO of MSM/RTE, shares his insights for the merger, stating, “We’re happy to announce the transaction, a major landmark second ensuing from meticulous planning and strategic efforts. The mix of GXR’s product and companies fueled by an unlimited viewers alongside RTE’s portfolio of profitable corporations that share the identical imaginative and prescient and values is a combination that has already confirmed profitable.
As Celestial takes form, each corporations are primed to leverage their collective strengths, capitalize on rising alternatives, and form the way forward for the media and sports activities trade. The rebranded holding firm shall set its sights on spearheading innovation, participating audiences, and leaving an indelible mark on the quickly evolving panorama.”